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It’s that time of year again — Parks Canada has officially opened applications for shuttle operators hoping to earn the privilege of running tours to Moraine Lake. For some companies, this means dusting off last year’s gear and getting back into routine. For us, it means stepping forward with intention, heart, and a renewed commitment to offering the best possible experience for you. We’re not aiming to have the most passengers on our shuttle; we’re aiming to have the happies

A perspective on avoiding a monopoly of choice to Moraine Lake and Lake Louise With personal vehicles restricted at Moraine Lake, shuttles have become the only way in. But when one company becomes the default—or the only option travellers know about—choice disappears. We believe choice is essential to keeping the Rockies welcoming, accessible, and inclusive for everyone. Why Rainbow Rockies Shows Up Rainbow Rockies was created because visitors deserve more than a single story

Your Most Inclusive Ride to Moraine Lake & Lake Louise Starts Here 🌈 If you’ve ever tried to book a shuttle to Moraine Lake or Lake Louise during the summer, you already know the struggle. Seats disappear fast, parking is closed to private vehicles, and visitors often find themselves scrambling for last‑minute options. That’s exactly why Rainbow Rockies was created — to make getting to these iconic destinations easier, more welcoming, and a whole lot more joyful.   Whether y